Faculty & Staff
NEEDs Center research led to…
“A Must Read” …article in the Journal of Nutrition Education and Behavior!
Facebook is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education
Barbara Lohse, PhD, RD, LDN.
ABSTRACT OBJECTIVE: Nutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including bio-psychosocial characteristics of Facebook responders.
METHODS: An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use.
Penn State University (PSU) with the support of Hamilton Health Center (HHC) will be providing educational instruction through the use of theAbout Eating Curriculum to women who receive services through the Women, Infants, and Children (WIC) Program at the HHC site location in Harrisburg, PA.
The Hamilton Health Center project will adapt About Eating to target low-income women. About Eating is a multi-lesson web-based module that:
- encourages learners to address food acceptance
- teaches dietary variety and energy balance including self-awareness of hunger and fullness
- changes attitudes toward eating healthy, being physically active, and focusing on meals
- focuses on food purchase, selection and budget management issues.
This is the only online module that encompasses all constructs in the eating competence model.